Pricing
General Augment is priced around agent turns, not raw stored messages. An agent turn
is one app/user request plus one assistant result through /v1/responses, in-app chat,
WhatsApp, SMS, Telegram, or a scheduled/background job.
| Plan | Price | Included MAU | Included agent turns | Tools | Logs |
|---|---|---|---|---|---|
| Developer | $49/month | 1,000 | 10,000/month | 5 | 7 days |
| Startup | $299/month | 10,000 | 100,000/month | 20 | 30 days |
| Growth | $999/month | 100,000 | 500,000/month | unlimited | 90 days |
| Enterprise | Custom | Custom | Custom | Custom | Custom |
Suggested overages after included turns:
| Usage | Draft overage |
|---|---|
| Balanced Gemini agent turns | $1.50-$2.50 per 1,000 turns |
| Complex/Pro model usage | provider cost plus margin |
| SMS/WhatsApp/RCS | provider pass-through plus platform margin |
| Telegram | no provider delivery cost; still counts as agent turns |
Usage limits are enforced before a turn reaches the runtime. When a project hits a daily limit, users receive a friendly retry-later response and developers see the usage state in the portal.
See Concepts for usage event definitions.